The season of giving' at Pinnacle Industries
Abundance has become one of the most obvious signs of our standard of living. And yet, while most of us are blessed enough to have more than we need, there are millions of families and individuals who are less fortunate. And organising a charity drive is a wonderful way to share our relative wealth with those around us in need of some assistance. This is what drove us to organise a donation drive at Pinnacle Industries' offices in Pune and Pithampur. All the employees of the organisation actively participated and donated usable clothes, footwear and blankets for all age groups. The materials received went through a process of sorting, segregating, and preparing. Then, they are packed into different kits. These kits are then sent to rural communities. The systematic process of sending the material to the last person aims at dignifying the act of giving and receiving. The idea was to take the clothes and other utility items that are in good condition but not needed anymore and give them to the not-so-fortunate ones, and to do so by building a unique network all over the society.